British Airways – 5th July, 2011

Creative Agency Fold7 has done a short film for British Airways’ “Great Britons” initiative, where talented people can win the opportunity to be mentored by a celebrity hero and have their work showcased at the London 2012 Olympics.

The beautifully shot film features three key celebrity mentors, Richard E Grant, Tracey Emin & Heston Blumenthal, each doing what they do best in their own environments and contributing their talent and messages of encouragement to the project.

Click the video below to watch the ad.