Mi Website – 26th September, 2009

An insight into the new Chemists video featuring REG, taken from the Mi Creative Production Studio website.

“We have just shot a music video. How very Rock n Roll. (See what we did there). The Chemists are signed to Distiller Records, and their single ‘This City’ is due for release early in 2010. Distiller approached us after seeing our little robot viral. The brief was to create a dark, moody piece of film, with a robot character adding a bit of intrigue. Collaborating with freelance Director Mark Jewitt, several treatments were written, then burnt, then re-written, then tweaked, then written backwards, before eventually the final treatment was agreed upon.

It then fell to Tom and the canny production team at Red Button Films to assemble a crew to help us produce our video. And without being too gushing, the assembled team was a great example of the expertise that Manchester can pull out of it’s hat with limited time and budget.

The video is now going to take a few months to edit and add the required smoke and mirrors, but the footage already in the Red Cam can (or should that be drive?) is looking very exciting, so a big thank you to Tom, Tighe, Mark, Bekkie, and Mercedes and everyone else who really grafted to help pull everything together.

Oh, and thanks to Richard E Grant for taking the lead role. Did we not mention Richard E Grant? Really? Oh, tch. Yeah, you know, big Hollywood Star, our new best friend. We’re all off to his house for dinner later. Possibly.

We would love to spill some gossip – expose the truth about him being an ego maniac with a ridiculous set of demands, but fairly boringly all we can report is that he was the perfect English Gent. Professionally dealing with everything we demanded of him.

These two quick shots in this post give a little taster of what is to come in the final video, and obviously we’ll make a big deal of it here when it’s ready to be released. (Thanks To Big Mark at MJ&H for coming along to take stills of the day).”